The Big Window is about seeing and thinking through the minds of the consumer.
Our aim is to provide a clear understanding of what customers need, feel and think, and what drives their behaviours – their motives, and not just their intentions.
We achieve this through research and channelling the latest academic thinking.
We work to the highest standards in the industry and are certified to ISO9001, ISO27001, and the Market Research industry standard 20252. We are corporate partners of the MRS Society, members of the AQR, ESOMAR, and the British Psychological Society
How do we appeal to an increasingly older demographic?
How are today’s older consumers likely to respond to the marketing messages of organisations and brands?
Is it actual age that frames older peoples’ decisions, or the age they identify with?
How can companies support older consumers to make decisions in their best interests?
It has never been more important to understand how older adults think, feel and act.
Working with companies providing products for the 50+ age group, the older consumer is a particular specialism of the Big Window.
We know that the ageing mind thinks and sees the world differently. Soon-to-be-published work explores how reactions to marketing messages change with age. Our Age Frame can predict the age that people relate to which tells us much more than chronological age alone.
Our recently published work explores how reactions to marketing messages change with age. Please let us know if you would like to know more about this. Click here to contact us.
In addition, our award-winnng and published work on age perception identifies the age that people truly relate to: this tells us much more than chronological age alone. To understand more about the work and model that underpins this, the Age Frame© – please contact us by clicking here.
How do organisations make decisions about purchasing products and services from other organisations?
The B2B decision making environment differs greatly from the B2C market and researching their needs and perceptions presents particular challenges:
• Understanding the context in which decisions are made in order to gain true insight
• Gaining the respect of business decision makers so that their true motives come to the fore
• Including all those involved in the decision so we have a complete picture
We have developed a number of B2B-specific approaches including Ozone – our online B2B research facility.