What we bring to our clients

Research and planning underpinned by extensive subject knowledge and grounded in the latest thinking in consumer psychology

We are so fortunate to have come across Lisa Edgar and her team at The Big Window at a GIMRA seminar a few years back and they quickly established themselves as a experts in the field of understanding customer behaviour and attitudes in the complex and challenging financial services markets. They are deeply committed to understanding our brief and providing very actionable findings. They are also excellent as thought leaders, through their papers and conference presentations. To top at all, I thoroughly enjoy working with them and regard them as genuine customer insight partners for our business
Deborah Bates, Customer Insight Manager, NFU Mutual

The Team at the Big Window are incredibly experienced, with excellent understanding of financial sectors and extensive customer knowledge. They take a collaborative and enthusiastic approach to projects, showing deep engagement with the brief from day one through to delivery; providing expert consultancy on all aspects of the brief as a true business partner. The team are equally supportive outside of projects, acting as a sounding board and revisiting previous data, to help surface further valuable insights. They provide high-quality, trusted thinking through visually impactful outputs, that in turn help us drive effective business decision making.
Charlotte May, Group Head of Customer Research, Legal & General

the Big Window is a standout and go to business. They always support us over and beyond what is expected. Their ability to not only deliver to the brief, but to shape and support with broader consultancy and guidance is invaluable. I trust them implicitly. The team bring a breadth of expertise with diverse thinking too.
Louise Colley, Customer Strategy Lead, Aviva

I've worked with Lisa on a number of strategic insight projects over the past decade or so - during her time at both Big Window and Edgar-Galek. Lisa's level of insight and strategic input is outstanding. She goes beyond telling you what customers say - but WHY they say it. She has oodles of experience and particular expertise in the 50+ sector. Most importantly she is unbelievably easy to work with - but at the same time thorough and challenging, as any good agency partner should be. Brilliant.
Dan Whitehouse, Head of Membership Marketing and Creative Services, Saga

The Big Window are the first people I talk to if I need to understand the behaviour of groups of our customer base. Every time we have worked together I have been very impressed by the quality of the thinking of Lisa and the team together with their ability to translate the problem statement I am trying to resolve into a structured piece of consumer research. I have been especially impressed by their understanding of consumer needs and trends when dealing with potentially vulnerable customers; their insight into the behaviour of these customers has been invaluable to me and my team. I trust the team at the Big Window and know that when they are engaged in a piece of research work you will receive a significant amount of additional support and insight, not just a piece of consumer research, to help form better opinions and decisions on the back of the work.
I can’t recommend them highly enough

Sid Mouncey, Group Product and Marketing Director, CPP Group PLC

The Big Window are our first port of call for a tricky project that requires new thinking. They make you feel your research is the only thing they have to work on – understanding the needs of our organisation, and are generous with their time in offering advice. The proposals from the Big Window stand out head and shoulders above the rest with a range of interesting techniques and models, backed up with their incredible market understanding.
Lisa and Vikki facilitate groups and interviews, like the true experts that they are, to ensure unbiased and insightful output. This is supported by Frances’ incredible knowledge of all things quantitative and financial services-related. Not only 'good on their feet', the team also deliver absolute value in the debrief, often leaving me thinking ‘I wish I’d thought of that!’ They never fail to hit the bullseye with insights that we can strategically use and take forward.

Joanne Davies, Head of Group Marketing and Research, CPP Group PLC

I have worked with Lisa and the team for a number of years now, initially during my time at a large general insurer where Lisa helped demonstrate the value that behavioural economics can bring when trying to better understand how insurance customers behave and think. Since moving to one of the UK’s leading wealth management firms, I have continued working with The Big Window, tapping into the skills, experience and knowledge of Lisa and the team. Not only have they delivered fantastic research projects of differing sizes and complexities, but if I ever have a research-related issue to run by them, Lisa is always happy to provide an impartial, external viewpoint. This has proven invaluable in providing ammunition to support internal discussions and debates, which makes me consider Lisa to be a ‘trusted adviser’ when it comes to all things research and insight.
Robin Queripel, Research & Insight Manager, Quilter

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Proven and trusted credibility in working with major brands and regulators